Market Basket Analysis

Market Basket Analysis

See Through It!

Market Basket Analysis (MBA), also known as affinity analysis, is a data mining technique used to understand the purchase pattern of the shoppers. This analysis unveils the hidden association between the products or the product groups –
– Which items are tend to be purchased together
– Which items are purchased in sequence
– Which items are co-purchased in a season

This analysis is highly recommended for exploring cross-selling opportunities in the associated categories as well as up-selling opportunities within categories.

Our Market Basket Analysis solution can be leveraged to:
– Understand Purchase behaviour
– Develop cross promotional programs
– Assortment planning
– Planogram designing

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